THE SORROWS OF YOUNG ADVERTISERS

Nowadays, you encounter it anytime, anywhere. Something that started off in good fun, is now ruling our lives: it finances television, controls the press, molds sexuality and dictates society - advertising. But who exactly are the people responsible for all the advertising campaigns? What do their daily work routines look like? A sparkling cocktail of creativity and overtime hours, or rather an unspectacular mix of boredom and monotony? Well, I decided to write my BA thesis around this theme. A story describing the highs and lows, stereotypes and prejudices and the working pressure in today’s advertising agencies. A story full of insights. A story packed to the brim with personal experiences from my own time in a Zurich advertising agency.

THE SORROWS OF YOUNG ADVERTISERS

Nowadays, you encounter it anytime, anywhere. Something that started in good fun, is now ruling our lives: it finances television, controls the press, moulds sexuality and dictates society - advertising. But who are the people responsible for all the advertising campaigns? What do their daily work routines look like? Is it a mix of creativity and overtime hours, or rather of boredom and monotony? Well, I decided to write my BA thesis around this theme. A story about the highs and lows, stereotypes and prejudices and the working pressure in today‘s advertising agencies. Furthermore, all this is packed to the brim with personal experiences from my own time in a Zurich advertising agency.

THE SORROWS OF YOUNG ADVERTISERS

Nowadays, you encounter it anytime, anywhere. Something that started in good fun, is now ruling our lives: it finances television, controls the press, moulds sexuality and dictates society - advertising. But who are the people responsible for all the advertising campaigns? What do their daily work routines look like? Is it a mix of creativity and overtime hours, or rather of boredom and monotony? Well, I decided to write my BA thesis around this theme. A story about the highs and lows, stereotypes and prejudices and the working pressure in today‘s advertising agencies. Furthermore, all this is packed to the brim with personal experiences from my own time in a Zurich advertising agency.

THE SORROWS OF YOUNG ADVERTISERS

Nowadays, you encounter it anytime, anywhere. Something that started in good fun, is now ruling our lives: it finances television, controls the press, moulds sexuality and dictates society - advertising. But who are the people responsible for all the advertising campaigns? What do their daily work routines look like? Is it a mix of creativity and overtime hours, or rather of boredom and monotony? Well, I decided to write my BA thesis around this theme. A story about the highs and lows, stereotypes and prejudices and the working pressure in today‘s advertising agencies. Furthermore, all this is packed to the brim with personal experiences from my own time in a Zurich advertising agency.

 CREDITS
Bachelor in Design / Free University of Bolzano
First supervisor: Hans Leo Höger
Second supervisor: Gianluca Camillini

My Role: design, content, illustration.

 CREDITS
Bachelor in Design / Free University of Bolzano
First supervisor: Hans Leo Höger
Second supervisor: Gianluca Camillini

My Role: design, content, illustration.

 CREDITS
Bachelor in Design / Free University of Bolzano
First supervisor: Hans Leo Höger
Second supervisor: Gianluca Camillini

My Role: design, content, illustration.

 CREDITS
Bachelor in Design / Free University of Bolzano
First supervisor: Hans Leo Höger
Second supervisor: Gianluca Camillini

My Role: design, content, illustration.