sbb_cover_silke



ONE TRUE CHRISTMAS TALE

Sad but true: in Switzerland thousands of people spend Christmas alone. In preparation for Christmas, many other people travel with Swiss Federal Railways (short SBB) to meet family and friends. This Christmas, SBB took people who otherwise wouldn’t have had company for Christmas eve on a journey only SBB could offer. The SBB-Christmas-train prepared for a very special trip. 80 singles of all age spent Christmas Eve together and enjoyed delightful hours on the train.

The result: more than 2,400 registrations in the first two days after publication of the campaign.



ONE TRUE CHRISTMAS TALE

Sad but true: in Switzerland thousands of people spend Christmas alone. In preparation for Christmas, many other people travel with Swiss Federal Railways (short SBB) to meet family and friends. This Christmas, SBB took people who otherwise wouldn’t have had company for Christmas eve on a journey only SBB could offer. The SBB-Christmas-train prepared for a very special trip. 80 singles of all age spent Christmas Eve together and enjoyed delightful hours on the train.

The result: more than 2,400 registrations in the first two days after publication of the campaign.



ONE TRUE CHRISTMAS TALE

Sad but true: in Switzerland thousands of people spend Christmas alone. In preparation for Christmas, many other people travel with Swiss Federal Railways (short SBB) to meet family and friends. This Christmas, SBB took people who otherwise wouldn’t have had company for Christmas eve on a journey only SBB could offer. The SBB-Christmas-train prepared for a very special trip. 80 singles of all age spent Christmas Eve together and enjoyed delightful hours on the train.

The result: more than 2,400 registrations in the first two days after publication of the campaign.



ONE TRUE CHRISTMAS TALE

Sad but true: in Switzerland thousands of people spend Christmas alone. In preparation for Christmas, many other people travel with Swiss Federal Railways (short SBB) to meet family and friends. This Christmas, SBB took people who otherwise wouldn’t have had company for Christmas eve on a journey only SBB could offer. The SBB-Christmas-train prepared for a very special trip. 80 singles of all age spent Christmas Eve together and enjoyed delightful hours on the train.

The result: more than 2,400 registrations in the first two days after publication of the campaign.



ONE TRUE CHRISTMAS TALE

Sad but true: in Switzerland thousands of people spend Christmas alone. In preparation for Christmas, many other people travel with Swiss Federal Railways (short SBB) to meet family and friends. This Christmas, SBB took people who otherwise wouldn’t have had company for Christmas eve on a journey only SBB could offer. The SBB-Christmas-train prepared for a very special trip. 80 singles of all age spent Christmas Eve together and enjoyed delightful hours on the train.

The result: more than 2,400 registrations in the first two days after publication of the campaign.

sbb_christmastrain_content_silke

 CREDITS
Client: SBB CFF FFS
Agency: TBWA\Zürich
Creative Director: Manuel Wenzel, Bruce Roberts
Copy: Tizian Walti
Retouch: Ferco Dregelyvarie
Video Documentation: Corpmedia
Video Cut: Westpoint GmbH

My Role: Conception & Art Direction

 CREDITS
Client: SBB CFF FFS
Agency: TBWA\Zürich
Creative Director: Manuel Wenzel, Bruce Roberts
Copy: Tizian Walti
Retouch: Ferco Dregelyvarie
Video Documentation: Corpmedia
Video Cut: Westpoint GmbH

My Role: Conception & Art Direction

 CREDITS
Client: SBB CFF FFS
Agency: TBWA\Zürich
Creative Director: Manuel Wenzel, Bruce Roberts
Copy: Tizian Walti
Retouch: Ferco Dregelyvarie
Video Documentation: Corpmedia
Video Cut: Westpoint GmbH

My Role: Conception & Art Direction

 CREDITS
Client: SBB CFF FFS
Agency: TBWA\Zürich
Creative Director: Manuel Wenzel, Bruce Roberts
Copy: Tizian Walti
Retouch: Ferco Dregelyvarie
Video Documentation: Corpmedia
Video Cut: Westpoint GmbH

My Role: Conception & Art Direction

CREDITS
Client: SBB CFF FFS
Agency: TBWA\Zürich
Creative Director: Manuel Wenzel, Bruce Roberts
Copy: Tizian Walti
Retouch: Ferco Dregelyvarie
Video Documentation: Corpmedia
Video Cut: Westpoint GmbH

My Role: Conception & Art Direction

 


BY USING MY SITE YOU AGREE TO THE TERMS & CONDITIONS

© Silke Erschbaumer 2021 Switzerland