8.90 NEVER FELT SO BIG

Teenagers in Switzerland have very little money (from 8 CHF to 10 CHF) for lunch. They have become "smartsumers", making a last minute call for lunch destination, depending on what offers come up for them. Hence McDonald’s Switzerland is introducing the Big Bang Menu for 8.90 CHF. When our target group starts getting this much for the price of 8.90 this might lead to a distorted perception of what 8.90 is really worth…and we show this with a funny situation taken out of the life of teenagers where they feel like 8.90 is actually really really a lot.

AD in german:

8.90 NEVER FELT SO BIG

Teenagers in Switzerland have very little money (from 8 CHF to 10 CHF) for lunch. They have become "smartsumers", making a last minute call for lunch destination, depending on what offers come up for them. Hence McDonald’s Switzerland is introducing the Big Bang Menu for 8.90 CHF. When our target group starts getting this much for the price of 8.90 this might lead to a distorted perception of what 8.90 is really worth…and we show this with a funny situation taken out of the life of teenagers where they feel like 8.90 is actually really really a lot.

AD in german:

8.90 NEVER FELT SO BIG

Teenagers in Switzerland have very little money (from 8 CHF to 10 CHF) for lunch. They have become "smartsumers", making a last minute call for lunch destination, depending on what offers come up for them.  Hence McDonald’s Switzerland is introducing the Big Bang Menu for 8.90 CHF. When our target group starts getting this much for the price of 8.90 this might lead to a distorted perception of what 8.90 is really worth…and we show this with a funny situation taken out of the life of teenagers where they feel like 8.90 is actually really really a lot.

AD in german:

8.90 NEVER FELT SO BIG

Teenagers in Switzerland have very little money (from 8 CHF to 10 CHF) for lunch. They have become "smartsumers", making a last minute call for lunch destination, depending on what offers come up for them. Hence McDonald’s Switzerland is introducing the Big Bang Menu for 8.90 CHF. When our target group starts getting this much for the price of 8.90 this might lead to a distorted perception of what 8.90 is really worth…and we show this with a funny situation taken out of the life of teenagers where they feel like 8.90 is actually really really a lot.

AD in german:

8.90 NEVER FELT SO BIG

Teenagers in Switzerland have very little money (from 8 CHF to 10 CHF) for lunch. They have become "smartsumers", making a last minute call for lunch destination, depending on what offers come up for them. Hence McDonald’s Switzerland is introducing the Big Bang Menu for 8.90 CHF. When our target group starts getting this much for the price of 8.90 this might lead to a distorted perception of what 8.90 is really worth…and we show this with a funny situation taken out of the life of teenagers where they feel like 8.90 is actually really really a lot.

AD in german:

 CREDITS
Client: McDonald’s Switzerland
Agency: TBWA\Zürich
Creative Director: Bruce Roberts, Manuel Wenzel
Art Direction: Angelo Sciullo
Copy: Tizian Walti
Production: who’s mcqueen picture

My Role: Junior Art Direction

 CREDITS
Client: McDonald’s Switzerland
Agency: TBWA\Zürich
Creative Director: Bruce Roberts, Manuel Wenzel
Art Direction: Angelo Sciullo
Copy: Tizian Walti
Production: who’s mcqueen picture

My Role: Junior Art Direction

 CREDITS
Client: McDonald’s Switzerland
Agency: TBWA\Zürich
Creative Director: Bruce Roberts, Manuel Wenzel
Art Direction: Angelo Sciullo
Copy: Tizian Walti
Production: who’s mcqueen picture

My Role: Junior Art Direction

 CREDITS
Client: McDonald’s Switzerland
Agency: TBWA\Zürich
Creative Director: Bruce Roberts, Manuel Wenzel
Art Direction: Angelo Sciullo
Copy: Tizian Walti
Production: who’s mcqueen picture

My Role: Junior Art Direction

 CREDITS
Client: McDonald’s Switzerland
Agency: TBWA\Zürich
Creative Director: Bruce Roberts, Manuel Wenzel
Art Direction: Angelo Sciullo
Copy: Tizian Walti
Production: who's mcqueen picture

My Role: Junior Art Direction