
Sad but true: in Switzerland thousands of people spend Christmas alone. In preparation for Christmas, many other people travel with Swiss Federal Railways (short SBB) to meet family and friends. This Christmas, SBB took people who otherwise wouldn’t have had company for Christmas eve on a journey only SBB could offer. The SBB-Christmas-train prepared for a very special trip. 80 singles of all age spent Christmas Eve together and enjoyed delightful hours on the train.
The result: more than 2,400 registrations in the first two days after publication of the campaign.
Sad but true: in Switzerland thousands of people spend Christmas alone. In preparation for Christmas, many other people travel with Swiss Federal Railways (short SBB) to meet family and friends. This Christmas, SBB took people who otherwise wouldn’t have had company for Christmas eve on a journey only SBB could offer. The SBB-Christmas-train prepared for a very special trip. 80 singles of all age spent Christmas Eve together and enjoyed delightful hours on the train.
The result: more than 2,400 registrations in the first two days after publication of the campaign.
Sad but true: in Switzerland thousands of people spend Christmas alone. In preparation for Christmas, many other people travel with Swiss Federal Railways (short SBB) to meet family and friends. This Christmas, SBB took people who otherwise wouldn’t have had company for Christmas eve on a journey only SBB could offer. The SBB-Christmas-train prepared for a very special trip. 80 singles of all age spent Christmas Eve together and enjoyed delightful hours on the train.
The result: more than 2,400 registrations in the first two days after publication of the campaign.
Sad but true: in Switzerland thousands of people spend Christmas alone. In preparation for Christmas, many other people travel with Swiss Federal Railways (short SBB) to meet family and friends. This Christmas, SBB took people who otherwise wouldn’t have had company for Christmas eve on a journey only SBB could offer. The SBB-Christmas-train prepared for a very special trip. 80 singles of all age spent Christmas Eve together and enjoyed delightful hours on the train.
The result: more than 2,400 registrations in the first two days after publication of the campaign.
Sad but true: in Switzerland thousands of people spend Christmas alone. In preparation for Christmas, many other people travel with Swiss Federal Railways (short SBB) to meet family and friends. This Christmas, SBB took people who otherwise wouldn’t have had company for Christmas eve on a journey only SBB could offer. The SBB-Christmas-train prepared for a very special trip. 80 singles of all age spent Christmas Eve together and enjoyed delightful hours on the train.
The result: more than 2,400 registrations in the first two days after publication of the campaign.

CREDITS
Client: SBB CFF FFS
Agency: TBWA\Zürich
Creative Director: Manuel Wenzel, Bruce Roberts
Copy: Tizian Walti
Retouch: Ferco Dregelyvarie
Video Documentation: Corpmedia
Video Cut: Westpoint GmbH
My Role: Conception & Art Direction
CREDITS
Client: SBB CFF FFS
Agency: TBWA\Zürich
Creative Director: Manuel Wenzel, Bruce Roberts
Copy: Tizian Walti
Retouch: Ferco Dregelyvarie
Video Documentation: Corpmedia
Video Cut: Westpoint GmbH
My Role: Conception & Art Direction
CREDITS
Client: SBB CFF FFS
Agency: TBWA\Zürich
Creative Director: Manuel Wenzel, Bruce Roberts
Copy: Tizian Walti
Retouch: Ferco Dregelyvarie
Video Documentation: Corpmedia
Video Cut: Westpoint GmbH
My Role: Conception & Art Direction
CREDITS
Client: SBB CFF FFS
Agency: TBWA\Zürich
Creative Director: Manuel Wenzel, Bruce Roberts
Copy: Tizian Walti
Retouch: Ferco Dregelyvarie
Video Documentation: Corpmedia
Video Cut: Westpoint GmbH
My Role: Conception & Art Direction
CREDITS
Client: SBB CFF FFS
Agency: TBWA\Zürich
Creative Director: Manuel Wenzel, Bruce Roberts
Copy: Tizian Walti
Retouch: Ferco Dregelyvarie
Video Documentation: Corpmedia
Video Cut: Westpoint GmbH
My Role: Conception & Art Direction
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